HuyNguyen

AI workflow automation

I design and build AI workflows that take the repeat work of marketing off a team's plate: lead intake and routing, CRM updates, reports, content drafts and publishing. Each workflow runs on its own and stops for a person wherever a judgment call matters. From a professional services firm's lead funnel to a product review site's daily recall watch, the hours go back to the work only people can do.

AI assistants and chatbots

I build AI chatbots and assistants that answer from a knowledge base I write for them, in the brand's own voice. Each one is shaped around the questions real visitors ask, and ends by handing a qualified lead to the team. For a professional services firm with two legal entities, that meant two assistants, each with its own knowledge base and its own route into the CRM.

AI image production

I set up AI image production that turns a brief into on-brand visuals: social carousels, ad creative, data graphics and approved spokesperson looks. Every image comes from templates and rules built for the brand, and passes a review before it ships. From a women's health brand's launch campaign to a fintech platform's weekly ETF reports, one system keeps the look consistent on every channel.

AI video production

I build AI video pipelines that turn data and scripts into finished video: product reviews voiced by an AI presenter, comparison videos rendered from templates, and lip-synced clips for launch campaigns. Each pipeline covers the script, voice, edit and quality check, down to on-screen text that lands on the exact frame it is spoken. The output runs from vertical shorts for TikTok, Reels and YouTube to a three-minute product overview with an AI-cloned voice.

Content strategy and production

I plan what a brand publishes and then make it: content pillars, editorial and social calendars, and the articles, case studies, social posts, page copy and emails the plan calls for. AI handles research and first drafts inside a pipeline I run, and every piece is edited and checked against the brand's claims before it publishes. From a B2B SaaS company's full content program to a women's health brand's journal and social channels, the work holds one standard at volume.

Web design and development

I plan and build websites, landing pages and page templates made to be found, read and acted on. Every page gets one clear job, with its copy, structure, schema and tracking set before launch, and reusable templates so the next page ships without a rebuild. From a SaaS site's path to pricing to a Shopify store with 52 launch-ready templates, every build keeps shipping after launch.

SEO, AEO and GEO

I build search foundations that get a brand found on Google and cited in AI answers: intent-led strategy, site architecture, technical fixes, structured data and pages written for both. The work runs from the first audit to an ongoing loop that tracks rankings, clicks and AI visibility. From a product review site where Google clicks rose 5.9x in three months to a real estate brand and a fintech platform, the method stays the same.

Growth and product marketing

I run the growth work that turns attention into leads and revenue: paid ads, landing funnels, lifecycle email, offers and sales collateral. I set each channel up with a clear success measure, scale what converts and close what doesn't. From a real estate listing campaign on Meta to a 24-email lifecycle for a women's health brand, every decision is made on leads and revenue.

Marketing analytics and optimization

I set what a brand stands for, who it is for and how it sounds, in one written source, then carry it into the website, the sales kit, event series and the newsroom. The rules hold at volume: for a product safety site they became checks that stop off-brand copy before it ships. From a 16-event series for CX leaders to a company newsroom with 66+ announcements, the brand tells one story everywhere it shows up.

Brand, PR and events

I set a brand's positioning, voice and messaging in one place that every page, post and email follows. That source of truth becomes playbooks, visual guidelines and sales materials, and on one project an automated check that blocks copy drifting from the voice. From a consumer product review site to a B2B SaaS brand and its event series, the brand speaks with one voice wherever it shows up.